Language
The text is really bold and stands out. The '8' could symbolise the track format because that track is popular with racing game company's but 8 also means it's the 8th sequel of Mario Kart.
Institution
The company be hide Mario Kart is Nintendo. Nintendo have sold many copies of Mario kart 7 all over the world.
Audience
The people in which this game is targeted toward in my opinion is 7-16 but it can vary because this is a family game which the whole family can enjoy.
Representation
Mario kart is represented as a fun game which the family can have fun and interact.
Your title is eye catching and the logo also is good as it relates to the title. The central imagine looks quite professional as there is eye contact with the audience. You have included flashes although the colour chosen for the writing is not quite visible. EBI: there is no main flash that catches the readers attention. Professionalism: 4/5
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