Candy Crush Saga

      In this blog, I’m going to be writing about the new worldwide phenomenon, Candy Crush Saga.   Candy Crush Saga is a puzzle game, where you have to match the different coloured candies on a billboard full of different candy colours. The basic movement to this game is vertically or horizontally swapping to match three or more of the same coloured candies.

Each level has a specific requirement which you have to match before you can move on to the next and are slightly different hence different shaped bill boards or a timed level.  Not many players of this game are aware that the Facebook version of candy crush saga has 455 levels and the mobile app version has 410 levels.  

5 opportunities are given to complete any given level.  However, if you fail to complete the level and run out of lives you will have to wait for 30 minutes or less for one life or you could ask your Facebook friends for help. You would have to stay on the level until you complete it.  You also have an opportunity to purchase virtual items to assist you in your gaming.

Candy Crush Saga is an incredibly addictive game because you want to be able to complete all levels knowing there is a way but not always achieving it. It has surpassed Angry Birds and Farmville which has been the leading game on Facebook since 2009. This is proof from daily mail one of the leading news company.

http://www.dailymail.co.uk/sciencetech/article-2324228/Candy-Crush-Saga-overtakes-Angry-Birds-WORLDS-popular-game.html

Since 2003 king has been the worldwide leader and pioneer in producing and delivering casual fun and witty games that entertain millions around the world and is the leading interactive entertainment company for the ever growing mobile world we are now living in.  Kings mission is to provide engaging contents to match the mobile lifestyles i.e. anywhere, anytime and through any platform on your device for the laptop, smart phones and tablets.  Candy Crush Saga has set a new benchmark for their competitors being Kings top title to date and one of the largest interactive entertainment franchises.

King is very imaginative and innovative and so they have to be, to be leading in the competitive market of games. King develops games for the web and for mobiles, enabling them to access the own player on Facebook to challenge or to help their friends. King has produced over 150 games. The most popular game is in fact candy crush saga. King released candy crush saga in April 2012 The game has been downloaded 10 million times after a month of release.

One of king’s promotional tactics was to put an advert on television. I guess it worked hence the game is rated the most played game on Facebook. Furthermore another technique they used was the ads on the sides of Facebook. King even used Youtube to promote candy crush saga.