- When was Wii Party released on the Nintendo Wii? Wii Party was released on the 8th October.
- Which developer/institution created Wii Party? the institution that created the Wii party is Nintendo
- How many copies has the game sold since release?
Broadcast
- What are the key conventions of a videogame TV advert? What would you expect to see in most videogame TV adverts?
- How many of the key conventions you have listed above appear in the Wii Party TV adverts? List them with specific details from the Wii Party TV adverts.
- What is the typical setting for Wii Party TV adverts? Why is that setting used?
- How might the setting appeal to families?
- What celebrities do the adverts feature?
- What do you notice about the celebrities' costume and make-up?
- Why do you think those particular celebrities were chosen?
- What do the celebrities suggest about the Wii Party target audience?
- What else can you learn about the Wii Party target audience from the TV adverts? Suggest a demographic profile: gender, age, social class etc.
- What audience pleasures do the Wii Party TV adverts offer to viewers? Refer to Blumler and Katz's Uses and Gratifications theory when answering this question.
- What examples of branding can you find in the Wii Party TV adverts - either for the game itself or Nintendo Wii?
- Do you think the TV adverts were effective for promoting the Wii Party game?
- Find a Wii Party review from a magazine or newspaper. What does the review suggest about the target audience for the game?
- Is the review positive or negative about the game? Copy and paste one quote from the review to support this view.
- Do you think magazine reviews are effective in promoting the game to Wii Party's target audience?
E-media
- Visit the Wii Party website. How does it attract and maintain the interest of a Wii Party fan?
- What do you notice about the people in the scrolling central image featured on the website?
- How many times can you find the words 'friends' or 'family' used on the official website? Why do you think the website emphasises this aspect of the game?
- What is the colour scheme for the website? What does this suggest about the target audience?
- Look at the 'Video Gallery' on the official website. What do the 'Invitation' videos suggest about the Wii Party target audience?
- How many 'likes' has the Wii Party/Wii Party U Facebook wall had?
- How does the Wii Party Facebook wall cross-promote other Nintendo games? Find three examples and explain why they appeal to the Wii Party target audience.
- Wii Party does not have such a strong presence on other social networking sites. Why do you think this is?
- Which platform do you think is strongest in promoting Wii Party to its target audience - broadcast, print or e-media? Why?
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